List-I List – II a. Differentiation 1. How familiar and intimate consumers are with the brand. b. Esteem 2. The degree to which a brand is seen as different from others. c. Relevance 3. How well the brand is regarded and respected. d. Knowledge 4. The breadth of a brand’s appeal.

List – I List – II a. Sales Maximisation Model i. John Williamson b. Managerial Discretion Model ii. R.M. Cyert and J.G. March c. Integrative Model iii. William J. Baumol d. Behavioural Model iv. Oliver Williamson

List – I List – II a. Market Research i. Sales promotion b. Financial Plan ii. Form of business c. Ownership iii. Budgeting d. Marketing Plan iv. Exploring market opportunity

List – I List – II a. Bureau of Indian Standards (BIS) i. Measurement of Service quality b. Zeithmal, Parasuraman and Berry ii. Measurement of quality of Educational service c. ISO iii. Standardisation and quality control of manufactured goods d. National Assessment and Accreditation Council iv. Quality marking and Certification of standards

List – I List – II a. Core benefit i. Bed, bathroom, towel, desk and closet b. Basic product ii. Clean bed sheet c. Expected product iii. Rest and sleep

List – I (Medium of Mass Communication) List – II  (Limitations) a. Outdoor i. Relative high cost; increasing consumer resistance b. Yellow pages ii. Over production could lead to runaway costs c. Brochures iii. High competition; long ad purchase lead time; creative limitations d. Telephone iv. Limited audience selectivity; creative limitations

List – I List – II a. Latent demand i. More consumers would like to buy the product than can be satisfied. b. Full demand ii. Consumers may be attracted to products that have undesirable social consequences. c. Overfull demand iii. Consumers may share a strong need that cannot be satisfied by an existing product. […]

Statement (I) : Knowledge measures the degree to which a brand is seen as different from others as well as its pricing power. Statement (II) : Esteem measures perceptions of quality and loyalty or how well the brand is regarded and respected.