Match the following: M9

List-I List – II a. Differentiation 1. How familiar and intimate consumers are with the brand. b. Esteem 2. The degree to which a brand is seen as different from others. c. Relevance 3. How well the brand is regarded and respected. d. Knowledge 4. The breadth of a brand’s appeal.

Match the following : M6

List – I List – II a. Bureau of Indian Standards (BIS) i. Measurement of Service quality b. Zeithmal, Parasuraman and Berry ii. Measurement of quality of Educational service c. ISO iii. Standardisation and quality control of manufactured goods d. National Assessment and Accreditation Council iv. Quality marking and Certification of standards

Match the following : M4

List – I (Medium of Mass Communication) List – II  (Limitations) a. Outdoor i. Relative high cost; increasing consumer resistance b. Yellow pages ii. Over production could lead to runaway costs c. Brochures iii. High competition; long ad purchase lead time; creative limitations d. Telephone iv. Limited audience selectivity; creative limitations

Match the following : M3

List – I List – II a. Latent demand i. More consumers would like to buy the product than can be satisfied. b. Full demand ii. Consumers may be attracted to products that have undesirable social consequences. c. Overfull demand iii. Consumers may share a strong need that cannot be satisfied by an existing product. […]