Statement (I) : Knowledge measures the degree to which a brand is seen as different from others as well as its pricing power.

Statement (II) : Esteem measures perceptions of quality and loyalty or how well the brand is regarded and respected.

  • A

    Both the Statements are correct.

  • B

    Both the Statements are incorrect.

  • C

    Statement (I) is correct while Statement (II) is incorrect.

  • D

    Statement (I) is incorrect while Statement (II) is correct.