Q.
1
List – I | List – II |
a. Latent demand | i. More consumers would like to buy the product than can be satisfied. |
b. Full demand | ii. Consumers may be attracted to products that have undesirable social consequences. |
c. Overfull demand | iii. Consumers may share a strong need that cannot be satisfied by an existing product. |
d. Unwholesome demand | iv. Consumers are adequately buying all products put into the market place. |
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A
a b c d
iii i iv ii
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B
iii iv i ii
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C
iv iii i ii
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D
i ii iii iv