List – I List – II
a. Latent demand i. More consumers would like to buy the product than can be satisfied.
b. Full demand ii. Consumers may be attracted to products that have undesirable social consequences.
c. Overfull demand iii. Consumers may share a strong need that cannot be satisfied by an existing product.
d. Unwholesome demand iv. Consumers are adequately buying all products put into the market place.
  • A

    a b c d

    iii i iv ii

  • B

    iii iv i ii

  • C

    iv iii i ii

  • D

    i ii iii iv