Q.
1
List-I List – II
a. Differentiation 1. How familiar and intimate consumers are with the brand.
b. Esteem 2. The degree to which a brand is seen as different from others.
c. Relevance 3. How well the brand is regarded and respected.
d. Knowledge 4. The breadth of a brand’s appeal.
  • A

    a b c d

    1 2 3 4

     

     

  • B

    2 3 4 1

  • C

    3 4 1 2

  • D

    4 3 2 1