Q.
1
List – I

(Medium of Mass Communication)

 List – II

 (Limitations)
a. Outdoor i. Relative high cost; increasing consumer resistance
b. Yellow pages ii. Over production could lead to runaway costs
c. Brochures iii. High competition; long ad purchase lead time; creative limitations
d. Telephone iv. Limited audience selectivity; creative limitations
  • A

    a  b   c    d

    iv  iii  ii   i

  • B

    i    ii   iii iv

     

  • C

    iii  ii  iv  i

  • D

    iv  ii  I    iii