List – I (Pricing Strategies) List – II (Explanations) (a) Customary pricing (i) Ending a price with 99 paise (b) Skimming (ii) pricing a product based on perceived expectations of customers (c) Penetration pricing (iii) Setting a high price which gradually reduces as competitors enter the market (d) Psychological pricing (iv) Offering at a low […]

List-I(Marketing & Business Practices) List-II (Meaning) (a) Customer partnering   (i) Working more closely with customers to add value to their operations. (b) Uncovering   (ii) Using data mining and other analyticalmethods to develop deep insights into customers and how they behave. (c) Broadening (iii) Studying “best practice companies” to improve performance. (d) Benchmarking (iv) […]

List – I List – II (a) Style (i) That comes quickly into public view, are adopted with great zeal, peak early, and decline very fast. (b) Fashion (ii) Basic and distinctive mode of expression appearing in a field of human endeavor. (c) Fad (iii) Currently accepted or popular style in a given field.

List – I (Components of holistic marketing) List – II (Key constituent / Dimension) (a) Internal marketing (i) Brand and customer equity (b) Performance marketing (ii) Stakeholder (c) Integrated marketing (iii) Marketing department (d) Relationship marketing (iv) Communications

List – I List – II a. Rich-media ads i. Online ads that appear between screen changes on a website, especially while a new screen is loading. b. Pop-ups ii. Display ads that use eye-catching techniques such as float, fly, and snapback. c. Interstitials iii. Ads that users can block through the use of applications […]

Reasoning (R): Organizations recognize that little of their market value comes from intangible assets.

Statement (II) : Generally, price competition increases and margins fall when the market – penetration index is already high.

Statement – I : Advertising is any paid form of personal presentation and promotion of ideas, goods, or services by an identified sponsor. Statement – II : Sales promotion consists of most long-term incentive tools, designed to stimulate greater purchase of particular products or services by consumers or the trade.

List – I (Statement) List – II (Terms) I. Brands which are evaluated for the purchase decision 1. Consideration set II. Brands which are considered by the buyer for evaluation 2. Evoked set III. Brands which are disliked and avoided. 3. Inept set IV. Brands which the buyer is aware but is indifferent towards it. […]

List-I List – II a. Differentiation 1. How familiar and intimate consumers are with the brand. b. Esteem 2. The degree to which a brand is seen as different from others. c. Relevance 3. How well the brand is regarded and respected. d. Knowledge 4. The breadth of a brand’s appeal.