List – I

(Pricing Strategies)

List – II


(a) Customary pricing (i) Ending a price with 99 paise
(b) Skimming (ii) pricing a product based on perceived expectations of customers
(c) Penetration pricing (iii) Setting a high price which gradually reduces as competitors enter the market
(d) Psychological pricing (iv) Offering at a low price for a new product during its initial offering
  • A

     (a) (b) (c) (d)

     (i) (iii) (iv) (ii)

  • B

    (ii) (iii) (iv) (i)

  • C

    (iv) (ii) (iii) (i)


  • D

    (i) (ii) (iii) (iv)