Q.
1
| List – I
(Components of holistic marketing) |
List – II
(Key constituent / Dimension) |
| (a) Internal marketing | (i) Brand and customer equity |
| (b) Performance marketing | (ii) Stakeholder |
| (c) Integrated marketing | (iii) Marketing department |
| (d) Relationship marketing | (iv) Communications |
-
A
(a) (b) (c) (d)
(iii) (i) (iv) (ii)
-
B
(iii) (ii) (i) (iv)
-
C
(ii) (i) (iii) (iv)
-
D
(i) (iii) (iv) (ii)