Q.
1
List – I

(Components of holistic marketing)

List – II

(Key constituent / Dimension)

(a) Internal marketing (i) Brand and customer equity
(b) Performance marketing (ii) Stakeholder
(c) Integrated marketing (iii) Marketing department
(d) Relationship marketing (iv) Communications
  • A

    (a) (b) (c) (d)

    (iii) (i) (iv) (ii)

     

  • B

    (iii) (ii) (i) (iv)

  • C

    (ii) (i) (iii) (iv)

  • D

    (i) (iii) (iv) (ii)