List  I (Dimesions of brand personality) List II a. Sincerity (i) Upper class, Charming b. Excitement (ii) Reliable, Intelligent, Successful c. Competence (iii) Down to earth, Cheerful, Wholesome d.Sophistication (iv) Outdoors, Tough e. Ruggedness (v) Spirited, Imaginative, Up-to-date

List  I List II a. Acceptability (i)  Convenience Aspect b. Affordability (ii) Functional and Psychological Aspects c. Accessibility (iii) Information and knowledge Aspects d. Awareness (iv) Economic and Psychological Aspects

List  I List II a. Basic Product (i) Set of attributes and conditions buyers normally expect b. Expected Product (ii) Possible augmentation and transformation the product might undergo in future c. Augmented Product (iii) Exceed customer expectations d. Potential Product (iv) Converting crore benefits into product

Assertion (A): A transformational appeal of communication elaborates on a non-product related benefit or image. Reason (R): Transformational appeals often do not attempt to stir up emotions that will motivate purchase.  

Statement I: The firm should “stick to its niching” but not necessarily to its niche Statement II: Multiple niching is not preferable to single niching.  

List  I List II a. Real Needs (i) Expecting good service from car dealer b. Unstated Needs (ii) Customer expects to be seen by his friends as value-oriented savvy customer c. Delight Needs (iii) Customer wants a car at low operational cost and not initial cost. d. Secret Needs (iv) Customer receives free insurance on […]