Q.
1
| List I | List II |
| a. Real Needs | (i) Expecting good service from car dealer |
| b. Unstated Needs | (ii) Customer expects to be seen by his friends as value-oriented savvy customer |
| c. Delight Needs | (iii) Customer wants a car at low operational cost and not initial cost. |
| d. Secret Needs | (iv) Customer receives free insurance on purchase of car. |
-
A
(a) (b) (c) (d) (iii) (i) (iv) (ii) -
B
(i) (iii) (ii) (iv) -
C
(ii) (iv) (i) (iii) -
D
(iv) (ii) (i) (iii)