Q.
1
| List I | List II |
| a. Basic Product | (i) Set of attributes and conditions buyers normally expect |
| b. Expected Product | (ii) Possible augmentation and transformation the product might undergo in future |
| c. Augmented Product | (iii) Exceed customer expectations |
| d. Potential Product | (iv) Converting crore benefits into product |
-
A
(a) (b) (c) (d) (iii) (iv) (i) (ii) -
B
(i) (iii) (iv) (ii) -
C
(i) (iv) (iii) (ii) -
D
(iv) (i) (iii) (ii)