Assertion (A): A transformational appeal of communication elaborates on a non-product related benefit or image.

Reason (R): Transformational appeals often do not attempt to stir up emotions that will motivate purchase.


  • A

    (A) and (R) both are correct

  • B

    (A) is correct (R) is not correct

  • C

    (A) is not correct (R) is correct

  • D

    (A) and (R) both are incorrect