Identify them from the below mentioned strategies Overall coast leadership Innovation Focus Differentiation

Assertion (A): If the firm is prepared to incur increased cost on transportation, it may be in a position to reduce its inventory cost Reason (R): As in such a case, the firm can use the fastest mode of transport and rush the goods/stocks to the desired warehouse, unmindful of the cost of transportation  

(Mode of Communication) (Communication Platform) a) Advertising i)     Blogs b) Sales Promotion ii)    Brochures & Booklets c) Word of mouth marketing iii) Sales meetings d) Personal selling iv) Contest      

Assertion (A): Databases assist in market segmentation, especially behavioural segmentation such as developing loyalty segments Reasoning (R): Customer relationship management (CRM) databases have become an asset for the analysis of customer behaviour.  

Statement 1: A well-chosen marketing channel must be aligned to company’s marketing strategy with respect to segmentation, targeting and positioning. Statement 2: Marketing channels are set of interdependent organizations participating in the process of making the product available for the use of consumption