Assertion (A): Databases assist in market segmentation, especially behavioural segmentation such as developing loyalty segments

Reasoning (R): Customer relationship management (CRM) databases have become an asset for the analysis of customer behaviour.


  • A

    (A) is correct, but (R) is not correct


  • B

    Both (A) & (R) are correct & (R) is the right explanation of (A)


  • C

    Both (A) & (R) are incorrect


  • D

    Both (A) & (R) are correct & (R) is not the right explanation of (A)