Q.
1
Assertion (A): Databases assist in market segmentation, especially behavioural segmentation such as developing loyalty segments
Reasoning (R): Customer relationship management (CRM) databases have become an asset for the analysis of customer behaviour.
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A
(A) is correct, but (R) is not correct
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B
Both (A) & (R) are correct & (R) is the right explanation of (A)
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C
Both (A) & (R) are incorrect
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D
Both (A) & (R) are correct & (R) is not the right explanation of (A)