Q.
1

Statement 1: A well-chosen marketing channel must be aligned to company’s marketing strategy with respect to segmentation, targeting and positioning.

Statement 2: Marketing channels are set of interdependent organizations participating in the process of making the product available for the use of consumption

 

  • A

    Statement II is correct, but I is incorrect

     

  • B

    Both the statements are incorrect

     

  • C

    Both the statements are correct

     

  • D

    Statement I is correct, but II is incorrect