A. Who bears the cost B. What percentage of total expenditure does the product represent C. Who bears the cost and type of retailer from where customer purchases D. Consumption of product by the customer E. Knowledge about the product Choose the most appropriate answer from the options given below:
A.CETSCALE B. SERVQUAL C. SERVPREF D. DINESERV E. RSQS Choose the most appropriate answer from the options given below:
A. Developing CRM programs B. Collection of costumer data C. Analyzing customer data D. Identify the target customers E. Implementing programs Choose the correct answer from the options given below:
(A) Market challenges (B) Market leader (C) Market follower (D) Market Nicher (E) Start up Marketer Choose the most appropriate answer from the option given below:
List I List II (Authors) (Ideas) (A) Bill Bishop (I)Managing in the Market Space (B) D. Bird (II)Commonsense Direct Marketing (C) Daniel S. Jonal (III)Strategic Marketing for the Digital Age (D) Jeffery F. Rayport (IV)On-line Marketing Choose the correct answer from the options given below: