Q.
1
| List I | List II |
| (Authors) | (Ideas) |
| (A) Bill Bishop | (I)Managing in the Market Space |
| (B) D. Bird | (II)Commonsense Direct Marketing |
| (C) Daniel S. Jonal | (III)Strategic Marketing for the Digital Age |
| (D) Jeffery F. Rayport | (IV)On-line Marketing |
Choose the correct answer from the options given below:
-
A
(A)-(III) (B)-(II) (C)-(IV) (D)-(I) -
B
(A)-(I) (B)-(II) (C)-(III) (D)-(IV) -
C
(A)-(II) (B)-(I) (C)-(IV) (D)-(III) -
D
(A)-(IV) (B)-(III) (C)-(II) (D)-(I)