A. Who bears the cost

B. What percentage of total expenditure does the product represent

C. Who bears the cost and type of retailer from where customer purchases

D. Consumption of product by the customer

E. Knowledge about the product

Choose the most appropriate answer from the options given below:

  • A

    A, B, E only 

  • B

    B and D only

  • C

    A, B, D only  

  • D

    A, B, D, E only