List – I List – II i. Competitive Parity a. Variations in Advertising ii. Promotional Elasticity of Market b. Level advertising iii. Optimal promotional mix c. Advertising expenditure decision iv. Contra-cycle advertising d. Marginal equivalency of media outlay
List – I List – II i. Cost function a. Kinked demand ii. Supply function b. Isoquants iii. Production function c. Engineering method iv. Oligopoly d. Factor prices
List – I List – II i. Loss Leader a. Locational price differentials ii. Unchanged Pricing b. Products with high initial demands iii. Basing Point Pricing c. Product line pricing iv. Skimming Pricing d. Oligopoly pricing
Column A Column B a. Maximization of society’s welfare even when individuals behave selfishly to further their own economic status. i. Equilibrium b. State of balance from which there is no tendency to change ii. Non-Satiation c. Best possible state within a given set of constraints iii. The invisible hand […]
Assertion (A): The quantity of a product demanded invariably changes inversely to changes in its price. Reason (R): The price effect is the net result of the positive substitution effect and negative income effect
Statement II: The slope of the budget line is ratio of the prices of two goods and is the Marginal Rate of Substitution in exchange (MRSe)
Statement II: Contraction of demand is the result of increase in the price of the goods concerned.
List – I List – II (a) The producers will offer more of a product at a higher price (i) Market in equilibrium (b) The quantum that producers want to sell is equal to the quantum that consumers want to buy. (ii) Law of supply (c) The sensitivity of consumers to price changes. […]
List – I List – II a. Excess of aggregate investment over aggregate savings, at full employment level i. Stability of National Income b. Equality of aggregate income and savings ii. Recessionary gap c. Comparatively greater decrease in income following a decrease in investment iii. Multiplier effect d. […]
List – I List – II a. Resorting to New Technology i. Cost reduction through output expansion b. Excess Capacity of the Plant ii. Constant cost despite output expansion c. Employees’ Training Centres iii. Internal Economies d. Reserve Capacity of the Plant iv. External Economies