Q.
1
List – I |
List – II
|
i. Competitive Parity | a. Variations in Advertising |
ii. Promotional Elasticity of Market | b. Level advertising |
iii. Optimal promotional mix | c. Advertising expenditure decision |
iv. Contra-cycle advertising | d. Marginal equivalency of media outlay |
-
A
i ii iii iv
b c a d
-
B
a b c d
-
C
b a d c
-
D
d a b c