List – I


List – II


i. Competitive Parity a. Variations in Advertising
ii. Promotional Elasticity of Market b. Level advertising
iii. Optimal promotional mix c. Advertising expenditure decision
iv. Contra-cycle advertising d. Marginal equivalency of media outlay
  • A

    i         ii       iii       iv

    b        c        a        d

  • B

    a        b        c        d

  • C

    b        a       d        c

  • D

    d        a       b        c