a. Develop operational excellence in sales forecasting, warehouse management, transportation and material management b. Select the best channel design and network strategy for reaching the customers c. Implement the solution with the best information system, equipment, policies and procedures d. Decide on Company’s value proposition to its customers Select the correct option from those below […]
Identify them from the below mentioned strategies Overall coast leadership Innovation Focus Differentiation
Assertion (A): If the firm is prepared to incur increased cost on transportation, it may be in a position to reduce its inventory cost Reason (R): As in such a case, the firm can use the fastest mode of transport and rush the goods/stocks to the desired warehouse, unmindful of the cost of transportation
(Mode of Communication) (Communication Platform) a) Advertising i) Blogs b) Sales Promotion ii) Brochures & Booklets c) Word of mouth marketing iii) Sales meetings d) Personal selling iv) Contest
Assertion (A): Databases assist in market segmentation, especially behavioural segmentation such as developing loyalty segments Reasoning (R): Customer relationship management (CRM) databases have become an asset for the analysis of customer behaviour.
Statement 1: A well-chosen marketing channel must be aligned to company’s marketing strategy with respect to segmentation, targeting and positioning. Statement 2: Marketing channels are set of interdependent organizations participating in the process of making the product available for the use of consumption