A. Information search B. Evaluation of alternatives C. Post-purchase behaviour D. Need recognition E. Purchase decision Choose the correct answer from the options given below:

Statement I : In psychographic segmentation of the market, the science of psychology is used for understanding and segmenting the customers. Statement II : Segmenting customers based on psychographics rests on identifying consumer’s state of mind, and hence helps in piecing together with a more incisive profile of the target customers. In the light of […]

A. Support cross-selling and upselling to existing customers. B. Manage customer interaction and customer service. C. Serves as a sustainable competitive advantage. D. Helps convert buyers into profitable customers, build enduring relations with them and retain them as customers for life. Choose the correct answer from the options given below :

List I List II A. Consumer clinics I. Consumers shop in a store stimulated on the computer screen by touching product image on the screen and purchasing it by touching the picture of a shopping cart. B.Market experiments II. It is the simulation of consumer behaviour using computer models based on the theory of complexity […]

A. Profit the traits of each segment: characteristics, need, benefits sought, preferences an buying behaviour. B. Look for segments which are relatively less satisfied by the current offers of competing brands in the market. C. Identify the segment(s), look at each segment as a distinct marketing opportunity and grasp what makes each segment unique. D. […]

A. Convenience store B. Online store C. Departmental store D.Direct-selling store E. Superstore Choose the correct answer from the options given below :