A. Profit the traits of each segment: characteristics, need, benefits sought, preferences an buying behaviour.

B. Look for segments which are relatively less satisfied by the current offers of competing brands in the market.

C. Identify the segment(s), look at each segment as a distinct marketing opportunity and grasp what makes each segment unique.

D. Evaluate whether the segment meets all the attributes of ‘effective segments’. Check which one presents the best opportunity

E. Finally, select the best segments – those segments that are most appropriate for the firm – as the target.

Choose the correct answer from the options given below :