A. Support cross-selling and upselling to existing customers.
B. Manage customer interaction and customer service.
C. Serves as a sustainable competitive advantage.
D. Helps convert buyers into profitable customers, build enduring relations with them and retain them as customers for life.
Choose the correct answer from the options given below :
A, B and C only
B, C and D only
A, C and D only
A, B, C and D – All