Match the following: BECO13

List – I List – II a. Sales Revenue Maximization i. Williamson’s Model b. Maximization of a firm’s growth rate ii. Cyert-March Hypothesis c. Maximization of Managerial Utility function iii. Baumol’s Theory d. Satisficing behaviour model iv. Marri’s Theory

Match the following: BECO12

List – I   List – II   i. Competitive Parity a. Variations in Advertising ii. Promotional Elasticity of Market b. Level advertising iii. Optimal promotional mix c. Advertising expenditure decision iv. Contra-cycle advertising d. Marginal equivalency of media outlay