Statement (I) : Channel members do not gather information about potential and current customers, competitors and other actors and forces in the marketing environment. Statement (II) : Channel members acquire the funds to finance inventories at different levels in the marketing channel.

Statement (I) : Most established companies do not focus on incremental innovation for new product development. Statement (II) : Most established companies enter new markets by tweaking products for new customers.

i. Brand equity is a function of brand awareness and brand preference. ii. Product lines tend to shorten over time. iii. The Standards of Weights and Measures (Packaged Commodities) Rules, 1977 provide for the labelling rules relating to packaged commodities. iv. AIDA Model is relevant to advertising as well as physical distribution. Indicate the correct […]

Usually people from the same culture, social class and occupation have the same life style. The consumer buying decision will involve the same stages regardless of whether the goods involved are low or high involvement. “Salesmen are born, not made.” The ultimate goal of a customer-oriented organization is to maximize its customer’s satisfaction.

i. Selection of firm’s objective            ii. Composition of marketing-mix iii. Selection of target market             iv. Selection of pricing policy and strategy Indicate correct sequence:

Statement – II : Direct marketing uses one or more media to effect a measurable response or transaction at any location.

Reason (R) : Customer’s expectations play a critical role in their service experiences and evaluations.

(a) Determining Demand (b) Analyzing competitors’ Costs, Prices and Offers (c) Selecting the Final Price (d) Selecting the Pricing Objective (e) Estimating costs (f) Selecting a pricing method