Consider the following statements:

i. Brand equity is a function of brand awareness and brand preference. ii. Product lines tend to shorten over time. iii. The Standards of Weights and Measures (Packaged Commodities) Rules, 1977 provide for the labelling rules relating to packaged commodities. iv. AIDA Model is relevant to advertising as well as physical distribution. Indicate the correct […]

Consider the following statements:

Usually people from the same culture, social class and occupation have the same life style. The consumer buying decision will involve the same stages regardless of whether the goods involved are low or high involvement. “Salesmen are born, not made.” The ultimate goal of a customer-oriented organization is to maximize its customer’s satisfaction.