i. Brand equity is a function of brand awareness and brand preference.

ii. Product lines tend to shorten over time.

iii. The Standards of Weights and Measures (Packaged Commodities) Rules, 1977 provide for the labelling rules relating to packaged commodities.

iv. AIDA Model is relevant to advertising as well as physical distribution.

Indicate the correct answer.

  • A

    All the above statements are false.


  • B

    Only iii is true.

  • C

    i, iii and iv are true. 

  • D

    Only i is true.