List I List II A. Consumer clinics I. Consumers shop in a store stimulated on the computer screen by touching product image on the screen and purchasing it by touching the picture of a shopping cart. B.Market experiments II. It is the simulation of consumer behaviour using computer models based on the theory of complexity […]
A. Profit the traits of each segment: characteristics, need, benefits sought, preferences an buying behaviour. B. Look for segments which are relatively less satisfied by the current offers of competing brands in the market. C. Identify the segment(s), look at each segment as a distinct marketing opportunity and grasp what makes each segment unique. D. […]
A. Convenience store B. Online store C. Departmental store D.Direct-selling store E. Superstore Choose the correct answer from the options given below :
Statement I: A particularly important concept for building brand equity is brand identity that represents what the brand stands for and promises to customers. Statement II: The core identity is most likely to change as the brand travels to new markets and products. Which of the following option is correct?