Match List I with List II-M-04

List I List II A. Consumer clinics I. Consumers shop in a store stimulated on the computer screen by touching product image on the screen and purchasing it by touching the picture of a shopping cart. B.Market experiments II. It is the simulation of consumer behaviour using computer models based on the theory of complexity […]

Arrange the following steps involved in choosing the target market in sequence, starting from the first step

A. Profit the traits of each segment: characteristics, need, benefits sought, preferences an buying behaviour. B. Look for segments which are relatively less satisfied by the current offers of competing brands in the market. C. Identify the segment(s), look at each segment as a distinct marketing opportunity and grasp what makes each segment unique. D. […]