Statement I:  A particularly important concept for building brand equity is brand identity that represents what the brand stands for and promises to customers.

Statement II: The core identity is most likely to change as the brand travels to new markets and products.

Which of the following option is correct?

  • A

    Both the statement are correct




  • B

    Both the statement are incorrect

  • C

    Statement (I) is correct while statement (II) is incorrect

  • D

    Statement (I) is incorrect while statement (II) is correct