List-I (Decision regarding branding) (a) Diversification    (b) Quality                 (c) Variety                 (d) Packing List-II (Explanation) (i) Preservation of product                                      (ii) Production of one or more products (iii) Finding of new products in same line            (iv) Various product

  Adoption 2. Legitimization  3. Attitude  4. Awareness

List-I (a) Marketing segmentation (b) Skimming price (c) Multilevel marketing (d) Sales management List-II 1. Pricing high of a new product initially 2. Process of disaggregating a market into a number of sub-markets 3. Translation of the marketing plan into marketing performance 4. Modified version of direct marketing