Q.
1
List-I

(a) Marketing segmentation

(b) Skimming price

(c) Multilevel marketing

(d) Sales management

List-II

1. Pricing high of a new product initially

2. Process of disaggregating a market into a number of sub-markets

3. Translation of the marketing plan into marketing performance

4. Modified version of direct marketing

  • A
    (a) (b) (c) (d)
    2 1 4 3
  • B
    3 1 2 4
  • C
    1 2 3 4
  • D
    4 2 3 1