(a) Agent intermediaries                 (b) Merchant intermediaries  

List  I List II a.Convenience goods (i) Consumer purchases them frequently, immediately and with minimal effort b. Shopping goods (ii) Consumer compares them on the basis of suitability, quality, price and style c. Speciality goods (iii) These are goods with unique characteristics or brand identification. d. Unsought goods (iv) Consumers are not aware of them […]

Assertion (A): Too many stimuli make a person accommodated to those sensations. Sensory adaptation is a problem that concerns many advertisers, which is why they try to change their advertising campaigns regularly. Reason(R): To cut through advertising clutter and to ensure that consumers perceive advertisement, marketers try to increase sensory input.  

Assertion (A): Low initial pricing for new products is regarded as the principal instrument for entering into mass markets. Reasoning (R): Firms generally go for production of new products with excess capacity initially.