List  I List II
a.Convenience goods (i) Consumer purchases them frequently, immediately and with minimal effort
b. Shopping goods (ii) Consumer compares them on the basis of suitability, quality, price and style
c. Speciality goods (iii) These are goods with unique characteristics or brand identification.
d. Unsought goods (iv) Consumers are not aware of them and normally do not think of buying them.
  • A
    (a) (b) (c) (d)
    (i) (iv) (ii) (ii)
  • B
    (i) (ii) (iii) (iv)
  • C
    (iv) (iii) (ii) (i)
  • D
    (ii) (i) (iii) (iv)