Assertion (A): Too many stimuli make a person accommodated to those sensations. Sensory adaptation is a problem that concerns many advertisers, which is why they try to change their advertising campaigns regularly.

Reason(R): To cut through advertising clutter and to ensure that consumers perceive advertisement, marketers try to increase sensory input.


  • A

    (A) is right and (R) is wrong

  • B

    (A) is wrong and (R) is right

  • C

    Both (A) and (R) are right but (R) does not explain (A)

  • D

    Both (A) and (R) are right and (R) explains (A).