Statement-I:  We are motivated to re-evaluate our beliefs, attitudes, opinions  or values occurred at two different time. Statement-II: The difference due to some intervention occurred at either point of time motivates us to search a newer option and thus satisfies our mind/anxiety  

List  I (Dimesions of brand personality) List II a. Sincerity (i) Upper class, Charming b. Excitement (ii) Reliable, Intelligent, Successful c. Competence (iii) Down to earth, Cheerful, Wholesome d.Sophistication (iv) Outdoors, Tough e. Ruggedness (v) Spirited, Imaginative, Up-to-date

List  I List II a. Acceptability (i)  Convenience Aspect b. Affordability (ii) Functional and Psychological Aspects c. Accessibility (iii) Information and knowledge Aspects d. Awareness (iv) Economic and Psychological Aspects

List  I List II a. Basic Product (i) Set of attributes and conditions buyers normally expect b. Expected Product (ii) Possible augmentation and transformation the product might undergo in future c. Augmented Product (iii) Exceed customer expectations d. Potential Product (iv) Converting crore benefits into product

Assertion (A): A transformational appeal of communication elaborates on a non-product related benefit or image. Reason (R): Transformational appeals often do not attempt to stir up emotions that will motivate purchase.