Statement (I): As consumer’s income increases, the percentage of income spent for food items decreases, for rent, fuel and light remains the same, for clothing remains the same and for sundries increases. Statement (II): Societal marketing period was from 1960 onwards Statement (III): Our debt to social anthropology decreases more and more as we use […]
Statement (I): Horizontal conflict between channel members is caused due to channel members impinge on the market territory of other intermediaries at different level. Statement (II): Vertical conflict is caused due to intense price competition, disagreement about promotional activities, attempts to bypass intermediary and distribute direct, differing expectations as to channel or intermediary performance […]
Statement (I): Opinions can be described as the slow response we might give to opinion poll questions about any issue. Statement (II): Attitudes are held with a greater degree of conviction, over longer duration and more likely to influence behaviour Statement (III): Values are held more strongly than attitudes and underpin our attitudinal behaviour
List I List II a. Market Leader (i) Avoid hostile attacks on rivals b. Market Challenger (ii)Attack the market leader c. Market Follower (iii)Provide high level of specialisation d. Market Nicher (iv) Attack the market