Statement (I): As consumer’s income increases, the percentage of income spent for food items decreases, for rent, fuel and light remains the same, for clothing remains the same and for sundries increases.

Statement (II): Societal marketing period was from 1960 onwards

Statement (III): Our debt to social anthropology decreases more and more as we use qualitative market research approaches.

Statement (IV): The economic concepts of perfect competition and matching supply and demand underlie the marketing concept, particularly in relation to the concepts of the price at which goods are sold and quantity distributed.


  • A

    (I) and (II) 

  • B

    (II) and (III)

  • C

    (II) and (IV) 

  • D

    (I) and (IV)