Statement (I): Horizontal conflict between channel members is caused due to channel members impinge on the market territory of other intermediaries at different level.        

Statement (II): Vertical conflict is caused due to intense price competition, disagreement about promotional activities, attempts to bypass intermediary and distribute direct, differing expectations as to channel or intermediary performance   

Statement (III): Hybrid channel conflict arises due to grey marketing.


  • A

    (I) and (III) 


  • B

    (I) and (II) 


  • C

    (II) and (III)


  • D

    (I), (II) and (III)