List I                                                                                                 List II a. The economy was […]

Assertion (A): Purchase decisions are not based on how customers perceive prices but on the marketers stated price. Reasoning (R): Customers may have a lower price threshold, below which prices signal inferior or unacceptable quality, and an upper price threshold where the product appears not worth the money.

List I                                                                             List II a. Mobile defense                        […]