Q.
1

Assertion (A): Purchase decisions are not based on how customers perceive prices but on the marketers stated price.

Reasoning (R): Customers may have a lower price threshold, below which prices signal inferior or unacceptable quality, and an upper price threshold where the product appears not worth the money.

  • A

    A is incorrect but R is correct

  • B

    Both A and R are correct but R is not the right explanation of A

  • C

    Both A and R are correct and R is the right explanation of A

  • D

    Both A and R are incorrect