List I List II
a. Mobile defense i. Occupying the most desirable position in consumer’s minds, making the brand almost impregnable.
b. Contraction defense ii. The leader stretches his domain over new territories through market broadening and market diversification.
c. Position defense iii. Large companies give up weaker markets and reassign resources to stronger ones.
a – ii, b – iii, c – i
a – i, b – ii, c – iii
a – ii, b – i, c – iii
a – i, b – iii, c – ii