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After concept testing, a firm would engage in which of the following stage in developing and marketing a new product?

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In penetration pricing a business firm seeks to access deeper market penetration by keeping prices —————–

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Tele – Marketing is a part of

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Which type of retailers involve in comparatively low prices as a major selling point combined with the reduced costs of doing business?

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Which of these are readily accepted distinguishing characteristics of the services that create unique strategic challenges?

A. Inflexibility B. Perishibility C. Inseparability D. Intangibility E. Inscrutability Choose the most appropriate answer from the options given below:

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Swachh Bharat Abhiyan is an example of

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A marketer needs to be aware of the criteria by which the effectiveness of their segmentation procedures can be assessed. Which of the following is NOT a criterion for evaluating the resulting market segments?

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Channel conflicts can be

A.Vertical B. Horizontal C. Diagonal D. Circular E. Triangular Choose the most appropriate answer from the options given below:

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The consumer’s price sensitivity is/are influenced by

A. Who bears the cost B. What percentage of total expenditure does the product represent C. Who bears the cost and type of retailer from where customer purchases D. Consumption of product by the customer E. Knowledge about the product Choose the most appropriate answer from the options given below:

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Survey instruments used to assess customer perception of service quality are called

A.CETSCALE B. SERVQUAL C. SERVPREF D. DINESERV E. RSQS Choose the most appropriate answer from the options given below:

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  • Home
  • About Us
  • Faculty Pool
  • Study Material
    • Paper One
    • Commerce
    • Management
  • Mock Tests
    • Paper 1 (P. Y. MCQs)
    • Paper 2 (P. Y. MCQs)
  • Enquiry
  • Contact Us