The managerial process of developing and maintaining a viable fit between an organization’s objectives, skills, and resources, and its market opportunities is called Continue reading →
For years Converse had a major share in the athletic shoe market. Then, in the 1980’s, Nike and Reebok re-invented the athletic shoe industry, and Converse changed nothing. Now Converse is a minor brand in a growth industry. According to the BCG matrix, Converse is an example of: Continue reading →
Which of the following condition is true about determinants and strengths of positioning strategy? Continue reading →
Corporate leaders in India in private sector are tempted by a very high target of ________ and the concerned employees have to achieve the target for promotion and stability: Continue reading →
What are the economic goals that guide the strategic direction of every viable business organization? Continue reading →
A company using high price and high promotion policy is adopting the following strategy: Continue reading →
