Products Markets Existing Product New Product Existing Market      1 – ? 2 – ? New Market      3 – ?    4 – ?

List – I List – II (a) Merger of Vodafone and Idea (i) Business Strategy (b) Launch of Apple iphone 7 plus (ii) Operational Strategy (c) Manufacturing Samsung mobile handsets in India (iii) Corporate Strategy

List I List II (a) Mission (i) Aspiration expressed as strategic intent (b) Vision (ii) Activities needed to accomplish plan (c) Objectives (iii) Accomplishing results at certain time (d) Programs (iv) Reason for existence

List – I List – II a. Vision i. General statements of the company’s intent. b. Mission ii. Desired future position of the company c. Goals iii. Operationalizing of mission d. Objectives iv. Vivid idealised description of a desired outcome

List – I List – II a. Consistent actions one time i. A perspective b. It reflects the decision of the firm to offer particular products or services in particular markets. ii. A ploy c. A manoeuvre intended to out with competitor iii. A position d. A view of what the organization is to become […]

List – I List – II a.Individual within (Psychological) 1. Interpretations that third parties make regarding contractual terms. b. Group within (Normative) 2. Broad beliefs and obligations associated with society’s culture. c. Individual outside (implied) 3. Beliefs that individuals hold, regarding promises made, accepted and relied on between and another themselves. d. Group outside (Social) […]

Term Explanation a. Strategy 1. Enduring statements of purpose that distinguish one business from other simple firms. b. Vision 2. Specific results that an organization seeks to achieve. c. Mission 3. What do we want to become? d. Objectives 4. Means by which long term objectives will be achieved.

Table – I Table – II a. Horizontal diversification i. New product in new market b. Vertical diversification ii. New product, current market c. Concentric diversification iii. Move firms suppliers or customers business d.Conglomerate diversification iv. New product closely related to current product in new market

List I List II I. Ansoff 1. Case competency II. C. K. Prahlad 2. Management by objectives III. Peter. F. Drucker 3. Cascade approach IV. Alfred Chandler 4. Structure follows strategy