List-I List-II a) Product line (i) Total number of items under each product/brand in the line. b) Depth of product (ii) Number of product/brands in the line. c) Width of product mix (iii) Group of closely related products d) Length of product line (iv) Number of product lines Choose the correct option from those given […]
Reason (R): If the product or service is branded then it always commands a higher price. Read the statements and choose the correct answer from the option given below:
a. Brand extension b. Brand rejuvenation c. Brand Relaunch d. Brand proliferation Which of the following is correct?
a. Benefit sought b. Life style c. Purchase occasion d. Usage rate Which of the following option is correct?
List I (Branding Strategy) List II (Meaning) a) Line Extension (i) New product category and existing brand name b) Extension (ii) Existing product category and existing brand name c) Multi Brands (iii) Existing product category and new brand names. d) Co-branding (iv) Putting two established brand names of different companies on the same product. Choose […]