When a firm improves the quality & increases the price of a product in relation to a competitor making a price reduction, the firm is ___________. Continue reading →
Which of the following combination, according to hierarchy of effects model is correct? Continue reading →
A deliberate and careful choice of organisation, product, price promotion, place strategies and policies best define the concept of Continue reading →
A company following a strategy of advertising the product for a period followed by a period with no advertising is called Continue reading →
“Motivational research is a form of market research that attempts to discover the deeper reasons why people buy.” Who said it? Continue reading →