Reason (R) : Reinforcement strengthens the response preceding it and induces repetitions of the response.

Reasoning (R) : These needs may be motivators in backward countries but in adeveloped country, these needs are supposed to be satisfied, hence,they may not be considered motivators.

Reason (R) : Individuals decide whether or not a particular exchange is satisfactoryby comparing their inputs and outcomes with those of others and try torectify inequality.

Reasoning (R) : Since most ‘whys’ are not directly observable, people must depend upon cognitions, particularly perception.