Item – I Item – II (Type of Control) (Prime Responsibility) I. Annual Plan Control 1. Line and Staff Management or Marketing Controller II. Profitability Control 2. Top/Middle Management III. Efficiency Control 3. Marketing Controller IV. Strategic Control 4. Top Management/ Marketing Auditor
List – I (Motivational Models) List – II (Elements) 1. Economic Model a. Attractive Design 2. Learning Model b. Inspiration 3. Psychoanalytic Model c. Sex 4. Organisational Model d. Cost of Product
Interpretation Memory Exposure Attention
Column – I Column – II a. Super ego 1. Individual moves from a state of passivity as a child to state of activity as an adult. b. Closure 2. Social values and personal norms that serve as an ethical constraint on behaviour. c. Immaturity – Maturity Theory 3. Perception of a […]
Explanation Term a. The beliefs or ideas one has about an object or situation 1. Attitude b. The feelings or emotions one has about an object or situation 2.Cognitive component c. Psychological discomfort experienced when attitudes and behaviour are inconsistent 3.Affective component d. How one intends to act or behave toward someone […]