Q.
1
Item – I |
Item – II |
(Type of Control) |
(Prime Responsibility) |
I. Annual Plan Control | 1. Line and Staff Management or Marketing Controller |
II. Profitability Control | 2. Top/Middle Management |
III. Efficiency Control | 3. Marketing Controller |
IV. Strategic Control | 4. Top Management/ Marketing Auditor |
-
A
I II III IV
2 3 1 4
-
B
1 3 2 4
-
C
2 1 4 3
-
D
2 3 4 1