Match List I wish List II:M-02

List I (Branding Strategy) List II (Meaning) a) Line Extension (i) New product category and existing brand name b) Extension (ii) Existing product category and existing brand name c) Multi Brands (iii) Existing product category and new brand names. d) Co-branding (iv) Putting two established brand names of different companies on the same product. Choose […]

Given below are two statement labeled as Assertion (A) and Reason (R). Read the statements and answer the question that follows:

Assertion (A): International product standardization is least costly in terms of both manufacturing and marketing costs for the company. So companies should bring uniformity in their marketing mix elements. Reason (R): No change in the product itself is required for marketing overseas but many items may require some adaptation for making them suitable to the […]